INDUSTRIJA E-SPORTA NA DLANU: RAZVOJNI, KOMUNIKACIONI I FINANSIJSKI ASPEKTI
DOI:
https://doi.org/10.46793/GlasnikDN18.1.135MKljučne reči:
: e-sport, izdavači video-igara, digitalna ekonomija, odnosi sa javnošću (PR), sponzorstva, model kojim upravlja izdavač, franšizni sistemApstrakt
Industrija elektronskog sporta (e-sport) je profesionalni sektor video-igara u kojem se igrači, timovi i organizacije takmiče u igrama pred publikom – uživo ili online – uz definisana pravila, nagradne fondove i komercijalnu infrastrukturu sličnu tradicionalnom sportu. Značaj industrije e-sporta proizilazi iz više međusobno povezanih faktora koji utiču na društvo, ekonomiju i tehnologiju, uključujući i ogroman rast industrije digitalne zabave, njen zavidan ekonomski, kulturni i društveni uticaj, razvoj tehnoloških inovacija, profesionalizaciju sporta, kao i globalnu dostupnost i demokratizaciju sporta.
Ovaj rad se bavi izučavanjem razvojnih, komunikacionih, finansijskih i poslovnih aspekata e-sporta u svojoj nameri da približi njegove specifičnosti široj čitalačkoj publici. Ova grana sporta je u poslednjih nekoliko decenija prešla put od amaterskih arkadnih turnira do globalne industrije koja privlači na milione gledalaca, profesionalnih igrača i investitora širom sveta, oslanjajući se na razvoj tehnoloških inovacija i digitalne ekonomije, rapidan rast interneta, pojavu platformi za strimovanje i profesionalizaciju timova i liga...
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